Featured Work
REFRAMING THE FUTURE OF VIDEO INNOVATION
Unifying Vimeo’s Creator-First DNA with Enterprise Credibility
Vimeo set out to reconnect its creative soul with its community of storytellers and enterprise innovators. REFRAME 2025 was a multi-stage celebration that proved creativity and technology could still speak the same language.
Commanding the Market Narrative
Leveraging Proprietary Research to Anchor Vimeo’s Enterprise GTM
Using original research, Vimeo defined a modern point of view on enterprise video. The State of Video at Work report anchored brand narrative, product strategy, and a year-long content and demand generation strategy designed to meet enterprise audiences with clarity and credibility in a fast-changing world.
Defining the Hybrid-Native Category
Repositioning Webex Events from Niche Platform to Market Leader
The pandemic didn’t just upend events—it broke the category’s mental model. Webex Events helped the industry find its footing again, shifting the conversation from formats to systems, and from moments to ongoing audience relationships.
Unifying the Portfolio WITH THOUGHT LEADERSHIP
How Agile Integration Scaled IBM’s Hybrid Cloud Narrative
IBM needed a new way to talk about integration in a hybrid cloud world.
Agile Integration became a unifying narrative that helped the market understand why integration had to change—and positioned IBM as a credible guide through one of enterprise technology’s most complex transitions.
Modernizing an Icon
Transforming a Legacy Retailer into a National Brand
Audio Advice built its 40-year reputation on trust, expertise, and in-store experience. But could it translate that high-touch model to the web for a new generation, without losing credibility or alienating a loyal customer base? Using high-quality original content and a cutting-edge website, it evolved into the fastest-growing consumer electronics online retailer in the US.